HNS are specialists in audio production for a growing number of corporate Hispanic telecoms applications . These are divided into four main areas. Directional prompts to assist a caller to locate the most relevant department within a business organisation. These are programmed into a company's telephone system to increase efficiency and reduce costs. Audio for Public Address systems for railway stations, shopping malls or conference halls etc. Premium Rate Telephone services such as competition lines where voiceovers, music and sound effects are combined to produce informative and often humorous messages for competition line callers. Telephone On-Hold Marketing information messages. This is a new marketing concept which utilises on-hold time productively. Informative messages mixed with quality music are automatically played to the caller when they are put on hold. This highly effective yet low cost marketing method can be used on any business telephone system. Research has shown that this system significantly reduces caller abandonment whilst increasing corporate image, customer awareness and sales figures.